In the age of digital technologies, Advertiser’s changing interest from television to online advertisements is having great effect on the television and media industry. Information are only a click of mouse away, and today’s consumers are making full use of this opportunity to learn what, where and how to buy amazing products digitally . In fact, the information that they get online has a better impact on the buying decision of the consumers. Marketers are concerned about creating an effective and relevant online advertising.
Things have much changed today, with the consumer behavior and advertising industry evolving into a new phase and new rules that weren’t common earlier. It is important for marketers to understand that consumer’s buying pattern is greatly influenced by what they see and learn online. Moreover, network users are constantly exposed to millions of advertisements and messages every second, making them critical situation about what they want to see. It is in this situation that marketers have to make their impact on the mind of the customers with attractive online advertisements that are relevant, interesting, and actual.
Yes, the new rule of advertising is authenticity and not elaborate. A magnify advertising or marketing campaign in this age of hard-core digital interactivity represent a bad impression about the brand or business. Hence, it is important for the marketers to understand that in this new advertising era “it’s the consumer who runs the show for the most part, not the marketer.” Today, consumers look for more real and simple messages rather than openly publicity or advertisement trick that promises what not. Buyers are becoming smarter today, and hence, bad impression ad content is a complete turn off for them, even if it is true.
