DIGITAL MARKETING
Digital marketing refers to the use of various digital channels and strategies to promote products, services, or brands to a targeted audience using electronic devices and the internet
Why is Digital marketing important today ?
Digital marketing is important for several reasons in today’s highly connected and digitalized world. Here are some key reasons why digital marketing is important:
There are few major benifts of digital marketing:
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1. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands. 2.Digital marketing has become prominent largely because it reaches such a wide audience of people. 3. Increased Internet Usage With the growing number of people using the internet, digital marketing allows businesses. 4.Digital marketing breaks down geographical barriers, allowing businesses to expand their
Type of Digital Marketing ?
1. Content marketing –Content marketing is a strategic approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a targeted audience. It involves crafting compelling narratives, informative articles, engaging videos, captivating infographics, and more to establish trust, build brand authority, and ultimately drive profitable customer actions.
2. Social media marketing –Social media marketing enables businesses to connect and interact with their audience on popular platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. It allows for two-way communication, where businesses can receive feedback, address customer inquiries, and build relationships with their followers.
3. Search Engine marketing –Search engine marketing (SEM) is a digital marketing strategy that focuses on increasing a website’s visibility and driving targeted traffic through paid advertising on search engine results pages (SERPs). It involves running pay-per-click (PPC) campaigns, commonly known as search advertising, to position ads prominently in search engine results.
4. -Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for each customer or visitor brought in through their own marketing efforts. It is a mutually beneficial partnership between the business (merchant or advertiser) and the affiliate (publisher or promoter) where the affiliate promotes the merchant’s products or services and earns a commission for every successful referral or sale
5.Influencer marketing-Influencer marketing is a form of marketing that leverages the popularity, credibility, and influence of individuals with a dedicated following (known as influencers) to promote a brand, product, or service.
6. Email marketing-Email marketing is a digital marketing strategy that involves sending targeted emails to a group of individuals with the goal of promoting products, services, or building relationships with customers. It is a highly effective and cost-efficient method for businesses to reach their audience directly and deliver personalized messages.
7. Search Engine optimization-Search engine optimization (SEO) is the practice of optimizing a website and its content to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by ensuring it appears higher in search engine rankings for relevant search queries
B2B VS B2C
B2B-Digital marketing from business to business (B2B) is focused on online lead generation with the goal of an organization finding another business that will purchase its product or service