How patanjali become successful
“Patanjali’s fusion of Ayurvedic wisdom, affordable pricing, and a strong brand image has propelled it to the forefront of the consumer goods industry captivatin”
founder by Ramdev and Balkrishna
Patanjali Ayurved is an Indian multinational conglomerate holding company, based in Haridwar, India. It was founded by Ramdev and Balkrishna in 2006. Its office is in Delhi, with manufacturing units and headquarters in the industrial area of Haridwar
- Patanjali is a consumer goods company based in India that has experienced significant success in recent years. Here are some key factors that have contributed to Patanjali’s success:
Ayurvedic focus: Patanjali’s products are based on the principles of Ayurveda, a traditional Indian system of medicine. Ayurvedic products have gained popularity due to their natural and holistic approach to health and wellness. Patanjali’s emphasis on Ayurveda has helped it differentiate itself from competitors and attract a large customer base.
Strong brand image: Patanjali has built a strong brand image by positioning itself as a provider of natural and healthy products. The company has been successful in creating trust and loyalty among consumers by promoting its products as safe, affordable, and of high quality. This positive brand perception has played a significant role in driving sales and increasing market share.
Wide product range: Patanjali offers a diverse range of products, including food and beverages, personal care items, healthcare products, and home care essentials. By catering to multiple consumer needs, Patanjali has been able to reach a wide audience and achieve a high level of customer retention. The extensive product portfolio has contributed to the company’s overall growth and success.
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Main points of Patanjali
- The company, which came in the open market on March 1, 2012, achieved a growth of 1100% in 4 years.
- The company is competing with international brands.
- Patanjali currently has 40000 distributors, 10000 stores and 100 mega stores and retail stores.
- The turnover of the company in 2011-12 was Rs 446 crore.
- Turnover of 2015-16 – 5000 crores.
- 10000 crore turnover target for 2016-17.
- Dantkanti (toothpaste) product worth Rs 425 crore.
- The turnover of Keshkanti (hair oil) is Rs 325 crore.
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Patanjali Ayurved Ltd has achieved a tremendous presence around the globe and throughout India in a very small time since its inception in 2006. We have more than 47000 retail counters, 3500 distributors, multiple warehouses in 18 states and proposed factories in 6 states.
With a growth rate of 130%, the Patanjali Group is planning to make a foray into major global markets. As the group is already present in markets like the US, Canada, the UK, Russia, Dubai and some European countries, it is willing to spread its wings wider and farther.
How big is Patanjali?
The Patanjali Group, including Ruchi Soya, is on track to becoming the largest FMCG player in the country this year overtaking Hindustan Unilever, according to Baba Ramdev. The Haridwar-based company crossed the ₹30,000-crore revenue mark in 2020-21 compared to HUL’s revenues of ₹45,311 crore.