Myntra is an Indian fashion e-commerce platform headquartered in Bengaluru, Karnataka. It was founded in 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Myntra started as an online retailer specializing in personalized gift items but later pivoted to focus on fashion and lifestyle products.
Who is ceo of myntra?
Nandita Sinha has indeed become the CEO of Myntra on January 1, 2022, and has extensive experience in the e-commerce and FMCG sectors.
Logo Controversy: Myntra Faces Allegations of Offensiveness Towards Women, Decides to Redesign Logo
There was a logo controversy involving Myntra in 2021. The controversy arose when a complaint was filed with the Mumbai Police’s Cyber Crime Cell, alleging that the logo used by Myntra was offensive and derogatory towards women.
The logo in question featured a stylized representation of the letter “M” with a curved shape on top that some people interpreted as resembling a woman’s bent arm with a bangle. The complaint argued that the logo depicted a woman in a derogatory and disrespectful manner.
In response to the controversy and the complaint, Myntra decided to change its logo. The company redesigned the logo to address the concerns and avoid any further controversy or negative perceptions.
Does myntra have original brands?
Myntra has its own original brands, often referred to as “private labels.” These are brands that are exclusively owned and sold by Myntra. The company has launched several private labels across various categories, offering a diverse range of fashion and lifestyle products.
Some of the popular original brands (private labels) owned by Myntra include:
1. Roadster: A casual and outdoor lifestyle brand for men and women, known for its trendy and versatile clothing, footwear, and accessories.
2. DressBerry: A women’s fashion brand offering chic and stylish clothing, footwear, and accessories.
3. HRX: A fitness and sportswear brand co-owned by actor Hrithik Roshan, known for its activewear and fitness-inspired clothing.
4. Anouk: A women’s ethnic wear brand offering a contemporary and fashionable range of Indian ethnic clothing.
