Instagram introduces some new updates for creators.
Instagram Live and Remix have now been updated to allow creators to reach a larger audience with Live and increase the reach of remixed content on the platform.
Remix
Last year Instagram announced the launch of Remix, which allows users to interact with other reels with their own video content playing alongside the existing reel, along the lines of ‘Duet’ on TikTok.
Remix lets users create and share a reaction, or add their own point of view to a reel on Instagram. This feature is in addition to the interactive tools available on the platform. Now with the new update, creators will be able to remix any video, not just reels.
The updates are along the lines of the priorities shared by Mosseri for the platform in 2022. Mosseri shared that Instagram is “no longer a photo-sharing app” and the platform will focus on the video format. All video formats will be consolidated around Reels and Instagram will continue to develop that product. He also mentioned that video and controls have been two major areas of growth with the development of reels, integrated video formats, new creative tools for video, and more.
