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Data : Customers spent nearly 4 hours daily on their Fire TV devices in 2021 Amazon India released data around consumer behavior and content consumption trends seen across Fire TV devices in India in 2021.The Fire TV Streaming Trends 2021 gives an insight into the content consumption patterns seen across Fire TV devices in India. […]

Instagram introduces some new updates for creators. Instagram Live and Remix have now been updated to allow creators to reach a larger audience with Live and increase the reach of remixed content on the platform. RemixLast year Instagram announced the launch of Remix, which allows users to interact with other reels with their own video

What is Brand Management? In marketing, brand management is the analysis and planning of how that brand is perceived in the market. Developing good relationships with the target market is essential for brand management. The tangible elements of brand management include the product itself; look, price, packaging etc. A good example of brand management should

In the age of digital technologies, Advertiser’s changing interest from television to online advertisements is having great effect on the television and media industry. Information are only a click of mouse away, and today’s consumers are making full use of this opportunity to learn what, where and how to buy amazing products digitally . In